Real Deals | Decoding PE’s Playbook for SaaS Value Creation
Originally published by Real Deals on July 14, 2025
In an increasingly saturated sector, private equity firms are growing Software as a Service (SaaS) companies with a focus on sector specialization and value creation.
Matthieu Rosset, Managing Director and Co-head of Lincoln’s Technology Group, Europe, recently spoke with Real Deals about how private equity firms are creating value, as well as valuation trends and exit opportunities in the SaaS sector. According to Matthieu, investors continue to be attracted to software amid market volatility due to the sector’s subscription model, low-churn attributes and the ability to upsell and cross-sell to customers.
Summary
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Matthieu Rosset, Managing Director and co-head of Lincoln’s Technology Group, Europe, shares how private equity firms are creating value in a saturated Software as a Service (SaaS) sector.
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Matthieu Rosset
Managing Director & Co-head of Technology, Europe
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